Collateral Materials
But isn’t collateral materials just advertising? No
- Advertising is a method of drawing a prospective customer to your business.
- Collateral materials support and enhance the brand of the product.
- It is used later in the sales cycle – after the consumer has made contact with the organization.
Examples of collateral materials that can be an important part of an organization’s marketing strategy:
- Sales brochures
- Rack cards
- Visitor’s guides
- Business cards
- Posters and signs
- Web Content