Frugal Kitchens & Cabinets
BEFORE
FINAL
Logo Objective
- Changed company name. Through research we determined clients original name was not reflecting their vision and potential.
- Focus group feedback revealed client needed to appeal to women
- Softened brand colors
- Created a distinguishing icon in the logo - a brass handle plate found on fine furniture
Process to final logo
Collateral Materials
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Refrigerator Magnet