KelliPaul Salon
BEFORE
Logo Objective
- Design Logo to reflect clientele
- Soften colors to appeal to women but chose colors that would appeal to men also
- Design logo that gave the feeling of sophistication
FINAL
Old sign & location
Sign & Location Objective
- Old location was in an alley and the building was not inviting. Encouraged client to move to a better location.
- Used new logo for upscale signage to reflect the clientele.
New sign & Location
Collateral Materials
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Poster to encourage community giving